case study #4
How Media Training Propelled Magnify Ventures to Success
In 2022, Magnify Ventures launched their inaugural $52 million fund focused on the care economy. Cogenta Communications brought me in as an outside consultant to help the firm’s founders deliver their story.
Magnify LP backers include Pivotal Ventures, which was launched by Melinda Gates. But Magnify founding partners Joanna Drake and Julie Wroblewski wanted to emphasize their investment category rather than their affiliation with Pivotal.
Through our media training sessions, we polished their narrative, and Forbes used an anecdote from our training session in their lead story, demonstrating the power of effective storytelling.
Despite a media landscape dominated by multi-billion-dollar fundraising stories,
the Magnify GPs captivated significant attention with their unique narrative about investing in the future of care tech.
Objective: Shaped and refined the founding narrative of Magnify Ventures.
Focus: Emphasized the investment category over high-profile affiliations.
Outcome: Secured coverage in Forbes and multiple other publications.
Result: Magnify’s story on care tech stood out amid larger fundraising news.